Refuse It Campaign
The goal of the REFUSE IT campaign is to open eyes about the growing plastic pollution epidemic affecting our ecosystem. Created to inform, inspire, and to coax simple and achievable actions from its viewers, REFUSE IT provokes thought about our daily habits and the effects they may have on the environment. REFUSE IT aims to distribute reusable water bottles, coffee tumblers, and canvas tote bags to replace one-time-use plastic convenience items that are commonly used in our society. The long-term goal of the project is to instill long-lasting habits in college students that produce zero or less waste.